Tell me you've never published a paper without telling me you've never published a paper.
Look up the citations of those 73 authors in the DCVax study. These are glioblastoma researchers. If they didn't publish the negative work, then almost all of their research effort would be down the drain.
There is absolutely nothing reputational at stake in publishing negative findings.
And consider reading the entire comment, which contextualizes my comment about authorship and endorsement of the study.