To your last point on the stock price, LWLG needs to adjust its shareholder and market communication strategy. A clear headed assessment, like yours, while not promising revenue immediacy, lays out the long term value in the stock while explaining the steps (and impediments to overcome) to get there. So far, Lebby and prior CEOs have managed quite successfully to damage the company’s credibility. The silly 12/4 shareholder letter, silly interviews with Benzinga, Lebby’s disastrous, evasive Ghent Q&A session, just highlight a lack of sophistication and investor trust.
These problems are easily remedied. First, fire MZ and find an appropriate messaging partner to retool the public face of the company.
Second, fire Marcelli. The reasons are obvious to anyone who’s ever spoken to him.
Third, hire a top tier public accounting firm, which provides added credibility and brings with it a host of consulting services that would serve the company well. Money well spent.
Fourth, Lebby should not be Board chair and CEO simultaneously. No proper board oversight when the chair is the non-objective true believer. He needs decisional pushback.
Fifth, let’s get some insider buying to instill market confidence.