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What are the biggest opportunities for our industry over the next three to five years? "
We need profound, not incremental, innovation," Bradway declared, including new treatments that can cure diseases such as acute lymphoblastic leukemia and small-cell lung cancer. Instead of contenting ourselves with treatments that just marginally reduce "bad" LDL cholesterol, "how about profoundly lowering it?" Bradway urged innovators to "have the courage to go after innovative ideas likely to have the biggest effect sizes and the biggest impact on public health."