The reality is, regardless of what you say, it is irrelevant to the concrete reality of their success and what is coming. They are tiny, obscure, and the study is old. They are women, one a minority woman, and they seem not to have broken through the cheer squad level of coverage. I think they have not spend enough time on their national coverage effort, though no doubt the wrong people think they have, but I also think they just have their heads down and are focused on the work of getting to market. They are thinly staffed and it takes a bigger organization and more resources perhaps to skillfully execute a powerful media strategy as well. I just think it is not in their skill set.