Duke, Everything that I am about to type is just my opinion. If I were running this company, given the situation that we find ourselves in, this is what I would do. I would slash expenses in the US. Negotiate agreements with providers in order to ensure enough market retention for profitability. This provides the capital necessary to open the European markets. Next the Focus would be on European markets as a source of revenue. A secondary focus would be non European markets that we intend to partner in. All of these markets would allow the company to increase the scale of API purchases. Economies of scale should lower the cost of API at some point. While doing this I would make every effort, not to grow the overall US market. That should constrain generic margin. Once the rest of the world was profitable I would circle back to the US market, and undercut generic pricing.
Not launching a FDC in the US would fit this narrative.
All of the above is just my opinion and worth no more.
Sleven,
Market Data 
Markets 
AI
