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ProfitScout

11/03/22 12:38 PM

#4014 RE: pitcook #4013

I agree, pitcook. IVDN has the best House Wrap product in the world now and no competitor can even come close to the energy savings and other benefits of the patented Insultex design. We are just starting to see the company working to educate the home building industry with new targeted advertising.

And the results of advertising are cumulative, of course. The more times buyers see the message the more it sinks in and eventually they realize they should be buying the better product over what they have been using in the past. This is the time for IVDN to be noticed. The new campaign to offer a free rebuild on one Florida home was a great idea to start drawing attention. I expect there will be a lot of follow-up.
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Mcfish

11/03/22 1:28 PM

#4015 RE: pitcook #4013

“The company CEO did an amazing job of just keeping the lights on while the competition tried to bury their much better competition. Now it is time to spend capital, to make many times the ROI. It takes time, but the world actually needs the Insultex House-wrap, but just doesn't really know it exists.......YET.”
Well said Pit.
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BlazingStocks

11/03/22 2:28 PM

#4016 RE: pitcook #4013

Agreed. $IVDN advertising could be something like that comparing products side-by-side...with a picture of 2 homes and the energy costs. Maybe even putting a discount coupon to buy from a current distributor or the company.