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| Alias Born | 04/03/2002 |
Thursday, November 03, 2022 12:38:47 PM
I agree, pitcook. IVDN has the best House Wrap product in the world now and no competitor can even come close to the energy savings and other benefits of the patented Insultex design. We are just starting to see the company working to educate the home building industry with new targeted advertising.
And the results of advertising are cumulative, of course. The more times buyers see the message the more it sinks in and eventually they realize they should be buying the better product over what they have been using in the past. This is the time for IVDN to be noticed. The new campaign to offer a free rebuild on one Florida home was a great idea to start drawing attention. I expect there will be a lot of follow-up.
And the results of advertising are cumulative, of course. The more times buyers see the message the more it sinks in and eventually they realize they should be buying the better product over what they have been using in the past. This is the time for IVDN to be noticed. The new campaign to offer a free rebuild on one Florida home was a great idea to start drawing attention. I expect there will be a lot of follow-up.
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