Replies to post #477762 on NorthWest Biotherapeutics Inc (NWBO)

[sd_investor_22]

Embargos for major journals are normal...

https://www.nejm.org/author-center/embargo-policy

[Troymister]

Actually, what he says could very possibly be true, and if NWBO is handling it properly, it probably is.

I, too, have a media and PR background, have actually worked "exclusives" with major outlets. It's not unusual to give a major outlet exclusive rights to a story with a confidentiality agreement that it must be held until an agreed-on date, giving the media outlet time to prepare a deeply-researched story that can be told with proper context.

(In my best personal example, NBC Dateline did an hour on my subject one night and the story was on page 1 of "USA Today" the next morning. One had exclusive broadcast rights; the other exclusive print rights.

If this science is as good as we think and hope it will be, this very well could be a major story in the NY Times or WS Journal...or to give the USA-based shorts a morning headache, maybe the story breaks first in a major European publication and the U.S. media (and shorts) have to play cover. Here's hoping...

[WojD40]

Have you not wondered why all movie reviews (both good and bad) come out on the same day, typically two days before the film is in cinemas? That’s an embargo. Studio says to the journalist “We’ll let you watch this before the paying public but you have to agree not to let others know what you think until such and such date.” A public relations company handles that and if you don’t play by the rules and post something before that, you don’t get invited back.

Completely standard and totally common. You’re just not paying attention.

How do you explain the enthusiastic BBC package that went out the evening of the last Journal article even though it would’ve taken ages to prepare?

There are few genuine ‘scoops’ in this world. You’ve been watching too many cartoons.

[Red_Right_Hand]

Media embargos are agreed to all the time. The media will not be given the details before agreeing to sit on those materials.