Have you not wondered why all movie reviews (both good and bad) come out on the same day, typically two days before the film is in cinemas? That’s an embargo. Studio says to the journalist “We’ll let you watch this before the paying public but you have to agree not to let others know what you think until such and such date.” A public relations company handles that and if you don’t play by the rules and post something before that, you don’t get invited back.
Completely standard and totally common. You’re just not paying attention.
How do you explain the enthusiastic BBC package that went out the evening of the last Journal article even though it would’ve taken ages to prepare?
There are few genuine ‘scoops’ in this world. You’ve been watching too many cartoons.
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