Sukus, Holy Crap! Are you telling me that between the ABTA program advertisement and the crazy banabas Dendream tote bag, they take out another ad talking about hope for patients and showing an MRI image of the brain with tumor enhancement in the right temporal lobe.
Now, notice that the ad does not say DCVax (R) which would limit any kind of alluding to anything beyond, but they are still talking about dendritic cell therapy with a Brain tumor image nearby. This is getting very close to stepping back into Branded, because they only have one DCVax for brain tumors, but it probably gets a pass. It still looks a hell of a lot like a campaign to me. I mean piece one right after another and they are doing multichannel, multimedia. But they separate some ideas from each other.
Alright, let me hear ya…One, two, three strikes your out at the old ball game.
I don’t see those words under the ad though but maybe I am missing something