Except it’s not puffery. You can call it whatever you’d like. But it’s quite ordinary language. You’re reacting to someone who is enthused by the language and their influence, and needing apparently to try to take away from that enthusiasm. But this is a single product company at this moment. There is really very little that is “puffery” in that statement. It’s quite reasonably addressed to the product we are all waiting to hear about.
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