Ham. thx. Rose / Mass also ) You had mentioned that the coupons were a significant part of AMRN's selling / admin spend . I was wondering what that might be . AMRN states the coupon is worth up to $150 a month which is close to their WAC ( wholesale acquisition cost ) from memory . So in some cases is the Co almost giving Vascepa away for free ( via its coupon ) ....simply to make a sale ? .....and what % of their sales are like this .
Yes I get Amazons Prime day etc ...BUT Amazon is not running Prime Day every day for a % of its customers .
How many on this board use the coupon , what would their cost be without the coupon and would they still want Brand V without the coupon ...if they didn't own the stock ?
This relates to the question of AMRN selling a generic V ...asked by Mass and others . Generics don't have the expense of coupon plan ( correct if necessary ) and in some cases the only way AMRN prevents the patient from switching to GV is to offer the coupon to enable the patient to end up with a lower price. In effect giving them Brand Vascepa for almost nothing .
So I'm asking... Is there any way to tell what % of AMRN's sales use the coupon and what that costs the Co ?
Rose ...thx for that note re the Label. You are correct . My Crestor bottle clearly states " Take 1 tablet etc to prevent heart attacks and strokes " Why doesn't the Brand Vascepa bottle say the same ...anyone ?
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