"Now it's the OEM Partner Pump. Sales spiked. It's a familiar story -- if this spike is not maintained and exponentially increased, it's "three strikes and yer out," no matter what the "excuse" is going to be this time"
Totally agree with you here!
But the other 2 not so much, UK was botched big time, AW decided to pull them out of Boots, and then the CE mark was lost. And people did try to find it, they were all over FaceBook asking about it.
"but that excuse is BS because if people liked it they could always buy the veterinary version."
Unless you follow BIEL like we do, most people have no idea, that the device for the animal is the exact same one for human, in fact that's how I got mine for awhile, until the FDA approval.
The fact of the matter is, marketing plays a big role in repeat sales, some people need a reminder that this device exist. And repeat sales on a whole is not going to give you the massive amounts of sales that is needed to push this stock up, they need to reach a lot more people period. Out of a 100 lets say 50 buy it again, sales go down. Out of the 50, 25 tell there friends and family member, sales probably go back to even.
Without a major marketing campaign, this will go nowhere!