Bioelectronics Corp (BIEL)

[GetSeriousOK]

Before I will be a BIELiever, I need to see some evidence that enough customers buy the device and become loyal return customers.

BECAUSE IT IS A DISPOSABLE PRODUCT. Like razor blades.

When Dr. Oz pumped the technology, there was a spike in sales. That spike was not maintained, indicating that customers bought one-and-were-done. I realize the FDA forced Whelan to stop selling the product illegally, but that excuse is BS because if people liked it they could always buy the veterinary version.

Then when the device was promoted in Great Britain, there was a spike in sales. That spike was not maintained, indicating that customers bought one-and-were-done. I realize the everything about the UK promotion was mishandled and botched, but that excuse is BS because if people liked it they could always buy it online.

Now it's the OEM Partner Pump. Sales spiked. It's a familiar story -- if this spike is not maintained and exponentially increased, it's "three strikes and yer out," no matter what the "excuse" is going to be this time.