Xblkbk, Good points. Despite the excellent analogies to PFE, what AMRN
does not have is the distribution network that PFE has, or the "gravitas"
that PFE has with governments and health authorities around the world.
This is what I find so confounding about the absence of a BP BO of AMRN.
AMRN has done what a BP like PFE does which is to lock up the supply chain.
What AMRN has not done is created awareness of its drug and its benefits.
Will Mr. Mikhail change this in Europe? Will he be able to build a
successful distribution and sales network in Europe as well as succeed
in creating awareness of Vazkepa in Europe? I hope so. He has
experience in BP in Europe. Then, the question of whether or not
Edding will succeed in China where they seem to have a distribution
network in place, can Edding create awareness of Vascepa in China?
If both succeed it could create a tight market for the feedstock. The
endgame should remain as a BP BO. Too bad a BO did not happen prior
to Thero's expansion of the sales force which required the dilution.
Thero is the epitome of poor leadership and bad management. The big
question for me is was Mikhail brought in to manage Europe or to sell
the company?