Although basic consumer staples holding steady, I would assume fewer people are shaving given that there is little need if you work from home and only do the occasional Zoom meeting.
DE had to boost the dividend to keep up with the soaring share price, else the yield would have fallen below 1%. At the current share price ($345.55), the new annualized payout of $3.60 (up from $3.04) equates to a yield of 1.0%.