People need to realize this is not the 1990s and you do not need 2000 sales reps to have the same impact that you did then. You have to use different tactics today because many physicians are part of large groups that do not allow sales reps or severely limit access. Ad spend through Websites, journal ads, DTC, and physician conferences have a much greater impact and are not about the number of sales reps. We have already seen all of these things in the works. Physicians do not need a sales rep to show up at their door anymore to prescribe a drug. Also vascepa should be a very easy drug to prescribe. drug to drug interactions are not significant and you do not have to do any titrating or special pharmacy instruction. Just look at the data available at www.vascepahcp.com
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