They didn’t represent it as “purely theirs”. Mike said they were a software company masquerading as a hardware company. This confirms that. Umidigi would be no different than LG who makes components for everyone but sells their own brand of phone in select markets. This is a slam dunk IMO.
A lot of phones look alike now a days. But unless you have the phone in hand or see the spec listing, anything else would be pure speculation and conjecture. The first of three devices out. Progress! Let's go ANDI/UTOP!