Replies to post #56563 on Apple Inc (AAPL)

[BlueDjinn]

Lango--sorry; *extremely* tired today (take a guess why lol...)

And yes, I would *love* it if I could keep the price points the same. Unfortunately, if I'm rigid about keeping the $1,000 price point, there'd be no Mac laptop included, which would mean matching the Dell against...nothing. That would be kind of awkward for my site, ya know?

For the record, I've done the same thing in the past--I *try* keeping the price points to the more psychologically logical "even" amounts, but once in awhile Apple shoves the prices around to weird points. As you noted in your next post, this is always temporary; I'm 99% sure that they'll knock the entry-leve price back down to $999 in another few months, as well as dropping that rediculous $200 for the black casing (my guess is that they'll simply make the $1,299 model available in either color). Assuming they do this, I'll tweak the charts accordingly once again at that point.

[ljk]

After only having white iPods, when black ones were released, they were the best sellers. Apple is simply trying to do that with the iBooks, but in this case, they're charging $150 for the color, which is something I hope won't sell. In that they're geared for the one color, it may cost them more to create the black, which is a smaller amount, so may cost more to manufacture. It also costs them to keep track of them in distribution and also separate parts and part numbers, SKUs all separate. But to the end user, we really don't see that extra cost and it's high to have the color change, so for my part, I wouldn't waste the money on the color and I'm a big one for wasting money ordinarily.