Add in a few "creatively written, lead ya on" pr's. Allude "positive" FDA data while STOKING THE FIRE OF HOPE that MANY HONEST people/investors have ( yet KNOWINGLY continue the WELFARE ATM'S--for self---with FULL COGNIZANCE that SCAMMING IS AFOOT ) then DILUTE THEM into the ABYSS.
Rinse and repeat until coffers are full and response is "we won't be continuing as a going concern...tough area this is"