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zipjet

04/10/14 8:42 AM

#176600 RE: DewDiligence #176587

Let’s assume for the sake of discussion that GILD’s pricing is linear with respect to duration.



Certainly your approach follows given that premise.

Of course, there is precedent for non-linear approaches. GILD could charge a set fee (cap it at 8 weeks) for the treatment term regardless of whether it is 8 or 12 weeks.

It seems that GILD is most likely to maximize revenue by avoiding a weighted discount at 30% - say holding it down to 10-15%.