AMD strictly moderated (AMD)

[spokeshave]

People said the same thing about Centrino when it was this early, too.

I don't think so. Centrino was always understandable to the layperson as *the* way to do wireless in a laptop. Of course, there is more to the platform, but Intel did a remarkable job of selling the mobile aspect of it. When people bought a Centrino machine, they knew (or were at least effectively marketed into thinking) that it was the de facto standard for mobile computing.

Viiv, on the other hand, has many people simply scratching their heads. Everything that Intel claims that Viiv will make possible, people can already do. There is no hook.

My IT manager told me that he would not get a Viiv machine because he would like to be able to get content from other sources than those offering Viiv compatible content. He's a pretty smart guy, but obviously has no idea what Viiv is. Shoot, I'm not sure exactly what it is myself.

Maybe there is better marketing to come. Even if there is, it hardly seems like marketing brilliance to start thinks off with utter confusion. Intel has, so far, completely missed the boat in marketing the branding and features of Viiv. I still have to strongly disagree with Smooth that Viiv is a "great marketing move", which was, of course, my original point. It clearly isn't - at least not yet.