AMD strictly moderated (AMD)

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Re: It may very well be another great "platformization" effort for Intel, but the name, the market awareness and the perception of consumer benefit seems to be decidedly absent. At least so far.

It's only been a month since it was introduced. People said the same thing about Centrino when it was this early, too. The problem with content delivery is that it takes time to build a reservoir of hundreds of thousands of titles. I don't think Intel is giving the green light for major marketing activities until they actually have something significant to show for it. IDF is coming up next month; maybe there will be more info there.