I think AMD fans and the rest of the community seems a little dumbfounded about VIIV. It's clearly a great marketing move. As I mentioned once before, when the strategy is not head on (which it hasn't been for a long time now), a *flanking* strategy works very well. All Intel needs to do is to meet or slightly exceed performance of AMD. At this point VIIV is focussed on the consumer platform as that is the one that most can envision. Remember, that there are many other platforms (WS, Business, Health, Server, the list just goes on and on) and all of them can be evangelized. The consumer features being added to VIIV are applicable to the other platforms as well. However, in the future there will probably be other additions specific to each individual platform (like projectors, for example). Not only does this involve hardware but also specific software. I think Intel took a look at the massive software resources they have (once estimated to have as many software as hardware engineers, if I recall) and said, "How to we capitalize on the software resources"? I think the differentiation between Intel and AMD will be large in this area. It's clear that this will hit hard in Q2, followed by a massive push in Q3 and Q4:
"The major software change to Viiv will be the operating system. Viiv 1.5 will feature Microsoft Windows XP MCE, while 1.6 will feature Microsoft Vista Premium. Windows Vista is due out later this year after the Intel Conroe processor launch. A footnote declares that the 1.5 Viiv software package will be available June or July of 2006. "
Smooth
AI
Market Data 
Markets 
