$96,000/5 = $19,200/12 = $1600 per month. I'm assuming this is the service fee, similar to what you pay for your Internet from Comcast, or a satellite provider. $1600 is for the entire marina. If there are 200 boats in a marina, this works out to $8 a person. 50 boats in a marina = $32 per person. We're getting a glimpse of their pricing strategy here.
Good info with lot's of numbers to play with. We can also calculate upward. Let's say this happens to be a typical marina as far as size. At $1600 per marina, if Wialan scales to 100 Florida marinas, that's $160,000 per month in service fees. Not bad, but not something to blow your socks off either. 1/5th of the Florida marina market would be $1.6M. 100% of the Florida market would be $8.2M per month.
What seems to also escape folks is that Wialan's given us, for the first time that I'm aware of, a glimpse into their business strategy. Emphasizing the $96,000 5-year fee tells me that they may be more concerned with revolving service fees than quantified box sales.
I know it's a stretch, but I'm really wondering if Wialans core strategy is to change the way the Wi-Fi industry does business.
Call their products a glorified router if you must, but in analyzing this I see wonderful potential down this path. Netflix as the catalyst. If they can get a company like Netflix to back a new nationwide network infrastructure built on proprietary Wialan Wi-Fi, the company would have a real shot at changing everything.
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