Wave Systems Corp. (fka WAVXQ)

[barge]

Go-Kite: That is EXACTLY my point! You write:
"...without premium content there won't be a need for the TPM, imo. Until services are available (hence the eventually). Eventually, when services are available that people demand that require secure platforms. That's what I meant."

Here is an excerpt from Mundo's just posted ViiV piece. Premium Content is about to be unleashed! Why? TPMs are going to enable DRM neutrality and Interoperability! The premium content discussed has up till now been HELD BACK back of obvious issues related to piracy.

(The below article also demonstrates imo why the Enterprise TPM sector will continue to move slowly whem compared to the Consumer Sector. There's only a limited amount Trusted content developed for the Enterprise sector. And until there is critical mass, the enterprise content is going to limited WITHIN A COMPANY rather than BETWEEN COMPANIES. On the other hand, the Entertainment sector has "mountains" of premium content ready to be dumped on to the insatiable laps of your average consumer. The purveyors of the entertainment content are finally being given assurance that their premium content won't be pirated away. And that assurance is coming direct from ViiV and AMD Live---and others. )

http://64.233.167.104/search?q=cache:OLfLK0ihe4gJ:news.designtechnica.com/talkback94.html+viiv+&....


Yes, the PC stalwarts have been banking on this vision for sometime, only to be disappointed (as has the entire digital home industry). One of the primary inhibitors to this vision, however, was the lack of compelling Internet-based media content. If you are trying to encourage the masses to view their home PC as an entertainment device, then you must (at minimum) offer them content that they consider compelling. Without such content, PC-based entertainment has been relegated to an early adopter or niche market.

Finally, it seems, we are beginning to see small cracks in the protective walls that divide Hollywood from the Internet. Announcements of the last few months have made it clear that video content owners are increasingly willing to share their hottest properties with specific Internet distributors. Yes, the fence-sitters are finally starting to move, and in a big way. We're not just talking about Welcome Back Kotter or Growing Pains, but the likes of Lost and Desperate Housewives - current content that demands top-dollar advertising during TV broadcasts. This is a different ballgame, folks, one that certainly demands a second glance from new media doubters.

First, these are big content players and once they start to move, they move mountains. Once the top players establish momentum, it soon becomes too much to withstand and the walls go from cracked to crumbling.

Second, although the free-view Internet content will be populated by Eight is Enough or Falcon Crest, Internet-based pay-per-download or pay-per-view content will expand to include virtually all of the top TV programs. When this happens, the Internet truly becomes an entertainment conduit, not just an information and communication pipe. Again, the challenge is to link this conduit into the living room experience (a challenge which Viiv hopes to address over the long term).