To the average U.S. reader you are exactly right. However, since this is not a U.S. Company, this is a huge announcement for the UK where companies have signed on to a pact to reduce carbon emissions. This software helps companies keep track of their carbon footprint. If they exceed their footprint, they can be heavily fined, OR they can purchase additional credits from other manufacturers who may be below their level. Think of it as counting calories for yourself. Except here, you can buy credits from others. This is huge news in the UK, not so much in the U.S.