The Rising Influence of Rising Affluence

[DewDiligence]

Mondelez International should be a strong beneficiary of TGDT when it is spun off from KFT:

http://www.nytimes.com/2012/05/24/business/mondelez-is-new-name-for-krafts-snack-foods-company.html

Shareholders of Kraft Foods on Wednesday overwhelmingly approved Mondelez International as the name of the $35 billion snack foods company that will be created when the company finally splits sometime later this year.

Coined by two of Kraft’s employees, the name is meant to evoke the global ambitions of the new snack business, which will take on the titan Frito-Lay [i.e. PEP], and pique the palate as well with its nod to the words for “world” and “delicious” in a variety of romance languages [LOL].

Kraft announced plans in August to split itself into two companies. One will be a North American grocery business made up of brands like Velveeta, Kraft Macaroni & Cheese and Oscar Mayer that earn a lot of cash and profit despite low growth. The other [Mondelez] will be the bigger, sexier snack foods company with more than 80 percent of its business in fast-growing markets abroad.