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Re: Serenity post# 181555

Friday, 02/10/2012 8:22:27 AM

Friday, February 10, 2012 8:22:27 AM

Post# of 241531
This is always a problem when new products get no support. I would buy the product at a local paint store and the product had no signage, was not fronted properly, etc. However the clerks were aware of the product and they had a bottle in the back receiving area that they used to clean up messes in the store. They would need a small army of sales reps to go around supporting the product which would entail doing demos,building displays,setting up video's,etc. This is why I like the Do It Best format where the owners of the stores go to the new product shows and see first hand how the product works and they most likely will buy and support the product at store level. Also you can't underestimate word of mouth. I work for a company that does not advertise and has always relied on word and has done well for itself. Good luck!

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