" I work for a company that does not advertise and has always relied on word and has done well for itself. "
There no comparison to be made. Did the CEO of your company use millions of dollars of shareholder money and put up zero results? WNBD is hemorrhaging cash daily without any measurable evidence of ending insight. Its given you 6 yrs of ability to proove itself and hasn't shown you a dime of shareholder value. If your CEO spent his money its his right to lose it. Its not the right of a CEO of a publicly held company to treat others money the way he has. Eric would never spend his own millions (assuming he had it) to put up the results he did. NO WAY. Compare apples to apples not an apple to a carrot. In short...this is a brave new world with the big guys devouring the little guys. You absolutely need branding to survive or at the very least have someone who understands branding to get it there.
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