This company has never had a problem getting starter/tester foot-in-the-door orders...the prob has always been figuring out how to brand it and garner sell-thru velocity in the accounts they do get a chance to prove themselves in.
This has been their biggest downfall IMO. Absolutely no follow through. With the complete lack of attention to advertising, the company seems to think it's just going to sell itself or that it's up to store employees to do the work for the company. I see the not-so-responsible dilution continues. Gotta love consistency!