Bioelectronics Corp (BIEL)

[kidnova]

These guys are attempting to do the same thing Locin industries was hired to do back in 2008. If you look at Locin's retail partners it includes all of the same retailers curently being targeted by Greenwood.

http://www.reuters.com/article/2008/05/13/idUS154355+13-May-2008+PRN20080513

Competition for shelf space in those major stores is fierce. The problem, IMO, is that there is no demand from retailers for PEMF products. Retailer demand is of course driven by consumer demand and there just isn't a huge public outcry for PEMF products. Maybe the Dr. Oz and The Doctors spots will start to raise public awareness, but PEMF is still viewed as questionable science by the general poplulace. Whether that's fair or unfair is irrelevant, it's simply true. I had never heard of PEMF prior to taking an interest in BIEL and I'm sure that's true of many other BIEL investors as well.

IMO, BIEL is going about this the wrong way. They need to focus any and all resources on FDA approval. That means cutting expenses down to as close to zero as possible, which in turn means laying off everybody not absolutely integral to that goal. Without FDA approval and the legitimacy (like it or not the average consumer puts a lot of faith in the FDA) that comes along with it I just don't see the products gaining any traction with consumers. Once they have attained FDA approval THEN they should focus all of their efforts on marketing and distributing their product.