The Rising Influence of Rising Affluence

[DewDiligence]

The New Pecking Order of China’s Art Market

http://online.wsj.com/article/SB10001424052970204124204577153370615259922.html

›JANUARY 13, 2012
By KELLY CROW

On the outskirts of Beijing in a private club house called Paradise, there is a large, windowless room where Yang Bin displays his collection of modern and contemporary art.

"Sit down and get ready," Mr. Yang recently told a few friends visiting from Taiwan. Grabbing a remote control, he turned to a set of wall panels that, with a click, began to slide apart. Each panel revealed a few of his recent acquisitions, from Chairman Mao-era portraits of revolutionaries to brightly colored abstracts by China's rising stars. As his friends applauded the slide-show, Mr. Yang grinned and lit a cigar.

The art market is being transformed by Chinese collectors willing to pay top dollar for everything from Ming vases to contemporary Chinese abstracts. In some cases, these works are outstripping prices paid for blue-chip Western artists like René Magritte and Clyfford Still.

Three of the 10 most expensive art works sold at auction last year were by Chinese artists, according to art-market analyst Artprice. Last year's priciest painting: "Eagle Standing on Pine Tree" (1946) by self-taught painter Qi Baishi. This delicate scroll rocketed ahead of colorful canvases by Pablo Picasso, Roy Lichtenstein and Andy Warhol when it sold for $65 million at auction house China Guardian in May. Overall, purchases by Chinese collectors accounted for roughly a fifth of Christie's global sales during the first half of last year; Sotheby's says mainland buyers also lifted its sales in Asia to nearly $960 million last year, up 47% from 2010.

Welcome to China's rollicking art world, a marketplace flush with wealthy entrepreneurs who are amassing art at a clip to rival any Russian oligarch. From Beijing to Chongqing, collectors are building private museums, opening galleries and embracing an exuberant art scene, even as China's economy shows early signs of a slowdown and many collectors elsewhere are buying more cautiously.

Mr. Yang, age 54 and one of Beijing's biggest car dealers, is emblematic of the new wave of Chinese collectors: Over the past decade, he has collected nearly 1,000 artworks by contemporary heavyweights like Chen Yifei, who paints women in romantic interiors, and Zhang Xiaogang, known for haunting family portraits. Mr. Yang's art choices are closely tracked by the region's top collectors and dealers. He has financed the opening of a pair of edgy art galleries in Beijing, one of which is managed by his wife, Yan Qing. Last year he began importing and reselling collectible wines like Bordeaux. (He keeps most of his own 30,000-bottle collection stored in a cellar outside town.)

The collectors in his broader circle include Qiao Zhibing, a nightclub owner based in Shanghai. Mr. Qiao is outfitting his four-story karaoke bar, Shanghai Night, with conceptual sculptures by Ai Weiwei, sleek photographs of Champagne-drinking partygoers by Yang Fudong and paintings of men in suits and smiling face masks by Zeng Fanzhi. Behind Mr. Qiao's cashier's desk looms Beijing artist Ji Dachun's large painting of an eyeball.

Another friend, Beijing hotelier Zhang Rui, has started decorating every room in his new Gallery Hotel with pieces borrowed from a gallery called Tang. He also has an 800-piece collection of his own. The hotel hasn't opened yet, in part because Mr. Zhang recently spent 18 months in detention for allegedly bribing a Party secretary. Mr. Zhang denies making any bribe but says he did pay a fine as a condition of his release last June, and he's now seeking the remaining building permits.

"It's not enough in China to be wildly wealthy," says Meg Maggio, director of Pékin Fine Arts, a Beijing gallery specializing in contemporary art. "For all these guys, it's about building a beautiful way of life—they want the nice objects, the good wine, the whole package."

Alan Lee, who runs Beijing gallery Asia Art Center, says one of his clients, a fitness-equipment manufacturer named Chang Chiu Dun, calls himself the "Cover Killer" because he "likes to buy artworks that have been on the covers of auction catalogs."

The downside, Mr. Lee says, is that this influx of newly wealthy collectors is fueling risky speculation on art, leading to price swings and heavy trading volumes for younger artists like the eyeball painter, Ji Dachun, whose lasting significance is still uncertain. Art advisory firm Artvest says Chinese investors have recently started at least eight art funds, which buy artworks with the aim of reselling them at a profit later. There are only about 20 similar funds elsewhere in the world.

China's gallery scene is similarly freewheeling, with collectors such as Mr. Yang sometimes serving as stakeholders or co-owners of galleries where they also shop. Such arrangements can spark potential conflicts of interest because the stakeholders might be able to leverage their position to claim the gallery's choicest pieces. Seven years ago Mr. Yang paid to help his wife open her contemporary art gallery, Aye, but he says he doesn't manage her artists or get first dibs on any work she shows there. He recently stepped back as a financing partner in another contemporary art gallery he founded three years ago, Eastation, in order to focus on his wine venture. He continues to buy art from both galleries.

Dealers and artists say it's unclear whether Mr. Yang is trying to build a museum-worthy collection or angling for the right moment to cash out. "China's market is still so new—it's hard for us to tell who's a collector and who's a speculator," says artist Zhang Xiaogang.

Mr. Yang isn't troubled by such ambiguity. "I can't say if investing in art is good or bad," he says, "but I know that without money, you can't make a market grow."

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