Plug that thesis into a few models and you'll see just how huge this could turn out to be ... way better than just merging with Promark.
OEM agreements, licensing, software, ... way better than just selling boxes -- even if they are the best out there and at "super cheap prices". (I like the lobster comment, but we don't have to be the "name brand" ... whatever gets thousands of them sold and gets us the $45k, I don't care if EMC gets the other $45k.)