moosh, I doubt that the "implementing an awareness plan within 30-60 days" from the time of the SHM on 7/26/11 is in play now. The "product" needs to be sale-able in order for an awareness campaign to have an effect, get the most bang for buck, etc. Nothing is ready for sale yet.....Still only in R&D phase.
JMHO (and, what I remember from the SHM notes posted on this board)