Coca Cola Company (KO)

[Hedgebunny]

See H.T, it makes smart men look smarter, imo! lol

Says right here sir, BRAVO BRANDS, which used to call it self BRAVO FOODS, it still regards itself with having a relationship with KO right?
Bravo Brands Inc, (Bravo) formerly Bravo! Foods International Corp., is engaged in the development, branding, marketing, distribution and selling nutritious, flavored milk products throughout the United States and United Kingdom. The Company’s products are available through co-packing agreements with aseptic milk processors and are sold under its brand names Slammers and Bravo!. It uses third-party production agreements (called co-packing arrangements) for the processing of flavored milk products and that milk products will be produced and distributed directly by those processors. Bravo has adopted a co-branding strategy and negotiated strategic license agreements with Masterfoods (Milky Way, Starburst, 3 Musketeers, Dove) General Mills (Trix, Cocoa Puffs) and Organic Valley (organic milk). The Company’s products are primarily distributed through Coca Cola Enterprises Inc. (CCE).
Bravo developed branded extended shelf life and aseptic, bacteria-free, long life flavored milk products. The extended shelf life (ESL) product was sold in 16-ounce, single-serve plastic bottles and had to be refrigerated. The shelf life of this product is 90 days. In addition, it developed a line of aseptic packaged milks that did not require refrigeration and had a shelf life of eight months. This product was packaged in an 11.2 ounce Tetra Pak Prisma sterile paper container. Bravo used Marvel trademarks for Super Heroes and Marvel Heroes for the design and marketing of its 16 ounce single serve milk with an extended shelf life. Both its ESL and aseptic product categories were produced at Jasper Products, LLC located in Joplin, Missouri. The majority of its products were shipped through traditional warehouses.
The Company has developed and marketed products, including Trix Slammers, Cocoa Puffs Slammers and eight-ounce organic white milk, all in aseptic plastic bottles. In February 2006, Bravo signed a five year licensing agreement with General Mills Marketing, Inc. The agreement covered the production, distribution and marketing of General Mills trademarks including, Trix Slammers, Cocoa Puffs, Slammers and Wheaties. In addition to these brands, the agreement covers Lucky Charms, Count Chocula, Booberry and Frankenberry.
Bravo introduced Bravo! Blenders in the New York and tri-state area, to be distributed by F&G Distributors of New York. During the year ended December 31, 2006, the Company began the development of a snowman-shaped-eight ounce bottle that provided the rigidity needed to be stacked for sale in vending machines. The eight-ounce Slammers are available in an assortment of flavors and can fill vending machine slots occupied by 12-ounce soda cans. Bravo began shipment of its new eight-ounce vendible bottles to Coca-Cola Enterprises on October 31, 2006.
Effective January 1, 2006, Bravo signed two new seven year licensing agreements for Canada and Mexico with Masterfoods United States of America. The Canada licensing agreement provides use of Starburst Slammers Fruit & Crème Smoothies and 3 Musketeers Slammers Chocolate Milk. The Mexico licensing agreement is for single serve Milky Way Slammers Chocolate Milk and three Musketeers Slammers Chocolate Milk. Each agreement covers trade channels, including grocery, food service, Club Stores as well as schools with children over the age of 13, colleges and universities, vending machines, amusement parks and movie theaters.
In October 2006, the Company signed a licensing agreement and a separate organic milk supply agreement with Cooperative Regions of Organic Producer Pools (CROPP) to license, produce and sell its brand, Organic Valley, in a new product line of aseptic packaged organic fluid milk products. It has launched eight-ounce Organic Valley 1% low fat milk. In November 2006, it extended its licensing agreement with Diabetes Research Institute.
The Company competes with Nestle and Dean Foods.