Advertisers will pay through the nose for access to penetrate to the right audience. We can all agree the major advertisers have the cash to pay for the ads. Let's assume they do pay. The tapes we saw show major brands on buses and in that station. The problem is what happens once the cash arrives.
I am suspect, knowing what Dorothy wrote, that if CCME is willing to lie about one material fact, it may have lied about others. For example, they may have told individual advertisers they were advertising their products or brands more that they did. Perhaps they over-billed. Proving over-billing would be really hard for the advertisers. They'd literally have to ride hundreds of buses to know fro sure. They could do estimates based on a small sample size, that's about it.
Then there are those who say the advertisers (or the vast majority of advertisers) never existed. We know Ping said they are real. She called numbers provided by the company. Would love to see her (Global Hunter's) phone bill as well as the numbers/contacts she was provided.
I know one shareholder who literally got a company he dealt with a lot to place an ad on a CCME bus. I'm going to ask him to comment further on that as it wold help shed some light on the subject. I want to know how he knew for sure the ad actually ran on certain buses or did he/they just take company's word for it.
-Andrew