Replies to post #27842 on China MediaExpress Holdings, Inc. (fka CCME)

[Michael Anderson]

Makes sense, but also individuals stating that companies werent aware of advertising with CCME doesnt say much. There are so many different variables and lower level agencies that these could go through that the companies whos ads play would have no idea. This happens in the states as well. Just recently I spoke with someone I know very well that owns their own marketing agency and the same exact thing happens here and that individual gave me an example with Mcdonalds and how they were being used through different tiers, but Mcdonalds would have zero idea if you contacted them that this company was using them, but it was done correctly.That part I am not concerned about, but the many ways different aspects could have been overstated is the question and what has been overstated and by how much.

[Ben549]

Agreed Traderfan....It's the deception, duplicitousness, on material facts. Can we agree corporate leaders are fiduciaries for share holders? Misstating material facts clearly breaches this duty, as would missapropriating company assets. One must assume if they did it once they would do it more than once. Do they know the pain they cause us poor schmucks, do they care? just my opinion

[martych]

What's also interesting is that we haven't heard anything about the CTR monthly "verification studies" that were described in 2009 10k. These reports were to be provided to CME who would then provide to clients to assure advertising compliance. Auditors should have reviewed these reports in 2009 as part of revenue recognition procedures.