The Rising Influence of Rising Affluence

[DewDiligence]

Rationale for TEVA-PG venture in OTC healthcare is right out of this board’s playbook:

http://finance.yahoo.com/news/The-Procter-Gamble-Company-bw-3436207747.html?x=0

The companies expect to stimulate faster growth in the nearly $200 billion OTC market as the global population continues to age, consumers increasingly focus on quality of life and wellness and more consumers personally manage their family’s health care choices and rely on trusted brands. In addition, economies in emerging markets continue to grow quickly and consumers are gaining purchasing power.