Wave Systems Corp. (fka WAVXQ)

[Meme]

Re: Meme, I'm sure there are examples both ways. I know someone that is very computer illerate, but was extremely paranoid about virus's getting into his newPC.

Wave did a few surveys years ago, that showed that 75% plus consumers would pay more for a secure PC (without really knowing what would make it more secure) I'm sure the PCoems have their plans for consumer, and they'll go when they're good and ready, despite my opinion. :)
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Well, I guess that's the wonder of it all for me. Surveys are all fine and dandy, but the question almost begs for the desired answer inasmuch as one would automatically say they'd pay more for a secure house, no? Nobody likes an insecure house, right? Too many issues to deal with. ;)

Seriously, I believe the problem might be in communicating why the PC is now so much better secured, thereby, in my little mind anyway, necessitating commercials that might be less about the PC and more about Wave. I suspect when Dell advertises they'd rather talk more about Dell than a little partner. Intel we're not.

However, I am not marketer. Maybe it could be a simple and compelling message. If, in fact, Dell were supplying such computers to the government, one could almost envision something along the lines of "Wouldn't you like to have the same built-in security as an FBI computer?"

Then, again, with all the bad press the FBI and CIA have been getting lately, maybe not. :)