Meme, I'm sure there are examples both ways. I know someone that is very computer illerate, but was extremely paranoid about virus's getting into his newPC.
Wave did a few surveys years ago, that showed that 75% plus consumers would pay more for a secure PC (without really knowing what would make it more secure) I'm sure the PCoems have their plans for consumer, and they'll go when they're good and ready, despite my opinion. :)