Well, some small companies that can responsibly undercut will do so in order to accomplish mass market penetration. Eventually a profit is to be made, but you need to work your way into everyone's face and business first. Point being, we don't need to be the largest to be the cheapest, as long as we're not in threat of becoming insolvent. The investor presentation that seemed to accompany the PR made it clear that current funding and burn rates and acquisition projections, or whatever, are sufficient for years to come. It probably also means that they are comfortably relying on dilution, though. All good if it ever gets us anywhere.