Yeah, I see alot more companies trying to make themselves look environmentally friendly. Toyota and Honda are both trying to push their hybrids. I think when enough people are interested, alternative fuel sources with sprout in the market, and let the oil companies be damned. Just like the old economy had to change to meet the needs of the new economy, so too the new economy will need to change to meet the needs of the green economy.
I really hope the Repubs are the party who ends the FWOD. If they could get rid of the religious right and other social conservatives while adopting a pro-freedom stance on personal issues, they would be the party to beat.