They did when they provided the graph of commercial launches and the revenues expected and the share price projected.
When I spoke to Skymark they said first commercial will be launched and based on the revenues of that commercial the share price should be X. Then commercial 2 would be launched and based on revenues share price should be Y. I was never under the impression that commercial one would be released and then a waiting period and then it would be brought back to TV in a few weeks or maybe not at all.
I understand why the dark period is good and I think you assumed I was critizing it based on your comment. I am just saying that I originally never factored in the first product as a whole trial and error product, I just thought it would be released with a full blown marketing campaign.
Skymark stated that if revenues were at $20 mil we would be around $2.00 mark and based on the time frame I don't see this product selling 1,000,000+ products until late 2010.