Tradeshow Marketing Company, LTD (TSHO)

[maone15]

When did Skymark ever say that?

Two weeks dark is not a big deal, especially when it aligns with the guidance of Cesari Direct, as a strategic move to review the performance of the infomercial.

If the commercial just aired without discretion, and without taking time to ensure it was successful first... TSHO would run the risk of paying millions in airtime to air a product that consumers don't respond to.

I never got the feeling that TSHO would run the commercial indefinitely from Skymark: much more to the opposite, that TSHO would tread carefully in its business execution. And thank goodness they are, that's why everyone is still long TSHO- because they don't just plan aimlessly airing for indefinite periods of time.

But rather carefully plan and air the commercial ensuring a strong MER ratio is in place.