Revance Therapeutics Inc (RVNC)

[Emannow]

The RVNC Discount Program is for large accounts buying both Daxi and RHA..this discount is only for large accounts and may or may not be passed on the patient!

The Prestige Princing strategy was that patients would pay more for a longer duration product which is true but the adoption rate is low because most patients are already struggling just to pay for a 3 month toxin. Their theory that 30% of patients would pay more is not happening!

The choice is get much closer to the 3 months toxin and take market share or sputter along with the low market share they are achieving!

The issue is they don’t have time to sputter as their cash burn is a growing issue! RVNC could always take market share, then slowly raise price…Allergan did this for 20 yrs.