…this type of TV time does create market awareness with the patient who is watching TV at that time.
Sure, but there’s a downside from raising expectations so high, and this is noted in the sixth paragraph of your post in #msg-170749676. It’s a genuine pitfall that RVNC should try to circumvent.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”