Both my kids had Covid. Both completely asymptomatic. It nearly put me in the emergency room and my wife had what I would call a really uncomfortable week. Including the odd symptom of losing her voice completely for 4 days. So couldn’t really talk for about 7 days. Kind of a nice week for me actually. My wife and I are in our 40’s.
You will never sell to a population that has a less than .01% chance of something bad happening. Maybe you market really starts in people’s 40’s. 50’s and 60’s is your sweet spot. Money and a legitimate fear.