The perception that young people have no money may not be 100% accurate. Clearly some don't but some do from what I see. The average concert ticket this year was about the price of a bottle of Tollovid. Lots o'Kids at those concerts.
"American teenagers spend around $2,250 a year on average"
Add in what their patents spend on their teenagers and it can be a lot higher.
One thing GC said is teenagers may go to their parents to get them to buy Tollovid.
If it happens, great. If not, nothing ventured, nothing gained. There are brands that spend up to $1B on marketing and not everything even they do is a home run.
It sounded like more influencers are coming. One thing for sure is I doubt you could get 10 people together and agree on one influencer as it sure seem very subjective and somewhat personal who people like as influencers.
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