"And yet you admit you wouldn't use the app."
I wouldn't use the app. I don't clip coupons. I'm not a shopper. It's pretty obvious lot's of people do use the app as evidenced by the large corporations (Nestle, Unilever, Hershey, General Mills and others) that utilize the service for marketing. Let me quote Uburoi ...
"Technology products like ibotta are likely geared to a certain population who like using coupons, or who are watching every dollar they spend. There's an entire population of people out there using technology differently, mainly Gen Y, which is part of NGTF's target market. I think it's brilliant. It's taking advantages of new ways of thinking aka new school thinking."
“We’ve been aggressive with our marketing investments, and we’re going to remain aggressive as Nestle and others are watching this space very carefully,” added Folkson. “Ibotta pay-per-sale pricing means we can spend aggressively without waste: we only pay when new customers redeem an offer and try Nightfood. Our initiatives with Ibotta can scale as we add more spend and as we add more supermarket locations across the country.”
“Our new customer acquisition costs with Ibotta will be a fraction of anything else we’ve been able to achieve through other strategies, including paid online ads and in-store product demonstrations,” explained CEO Sean Folkson.
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